Location:
South Elgin, IL USA
Profession:
VP Sales & Marketing, Auto Meter
Dream Car:
Chevrolet Chevelle 1967

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ScottCrerar's Bio

Over 24 years of experience in the automotive aftermarket. He began his career in the battery market with Exide Battery Corporation as a district manager and rapidly progressed to a regional sales manager role. He joined Johnson Controls in 1994 working with Wal-Mart and other national accounts, and ultimately became a sales manager within the Specialty Battery Group. In this capacity Mr. Crerar had direct responsibility for the Ford Motorcraft account. After leaving Johnson Controls Mr. Crerar joined the Genuine Parts Company (NAPA) where he rapidly progressed through various sales management positions until being promoted to national accounts manager for the company’s Midwest Division.

Mr. Crerar joined Auto Meter in 2006 and has focused on sales and marketing for the companies Electrical System Diagnostic and Battery Test Equipment business. Mr. Crerar brings a unique mix of how to sell batteries and the technology utilized in Electrical System and Battery Testers to improve Customer Satisfaction and grow sales. His seminar promises to be lively, interactive and informative for both the Retail and Commercial market manager.

Mr. Crerar attended Upper Iowa University where he majored in business. He has received numerous awards including the President’s Award at Exide, the Spirit of NAPA Award, and Region Manager of the Year at NAPA. Mr. Crerar is an avid performance enthusiast and a fully qualified mechanic.


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Harley Davidson Motorcycle 2003

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